Search is evolving, smartphone sales are already outpacing PC’s, and the entire retail landscape is on the verge of a transformation. We believe that these new features will help shape the future of online shopping, and allow retailers to provide the best possible experience on their site (and on any mobile device).
- Search As You Type: Search is quickly becoming a more interactive experience. Search As You Type provides instant gratification to shoppers – returning product results with every keystroke, right from the search bar.
- Local Product Availability: This year, 46% of retail sales will be influenced by online research – but more than 90% of total retail transactions will occur in-store (eMarketer, June 2010). Local Product Availability helps retailers bridge online and offline sales by showing shoppers when a product is also available in a store nearby – in-line with the search results.
- Enhanced Merchandising: Retailers need to be agile to effectively respond to shopping trends and market dynamics – for example ramping up certain underdog basketball team apparel going into the Final Four! Our new merchandising tools allow retailers to easily set query-based landing pages, and to create promotions that display alongside related search queries in retailer-designated banner areas.
- Product Recommendations (Labs): To help consumers discover related products, Product Recommendations show shoppers what other people viewed and ultimately bought.
With this release we're also welcoming three new retail partners: Forever21, General Nutrition Company (GNC) and L’Occitane. GNC implemented Google Commerce Search in less than a week on their mobile website, while Forever 21 and L’Occitane are currently working to implement various new features of GCS, such as Search as You Type and Local Product Availability. Here is what Jeff Hennion, EVP & Chief Branding Officer at GNC had to say about the rise of smartphone adoption, and how Google Commerce Search has helped his business adapt to this new shopping medium:
"The velocity of smartphone adoption has made the mobile channel increasingly important for retailers. GNC wanted a flexible solution that would provide the best in e-commerce search while allowing us to develop a unique mobile experience. Google Commerce Search allowed us to upgrade our mobile search solution in less than a week and deliver a faster, more targeted experience for our smartphone users."
And Christine Burke, VP of International E-Commerce at L’Occitane is looking forward to implementing GCS 3.0 on her company’s new, re-designed websites worldwide:
"L’Occitane is unique in that our beauty products center around ingredients - such as lavender, shea butter and verbena. As our customers visit our re-designed website to shop and research our products, we are excited about the speed and accuracy of on-site search results that will be provided to us through Google Commerce Search. We are also very excited about the possibility of the new local inventory feature, which can help us connect our customers with their favorite products in one of our 170 US boutiques."
Learn how you can provide the latest in retail technology on your website with Google Commerce Search. Sign up for our upcoming webinar (details below). You’ll hear from Nitin Mangtani, Group Product Manager, in conversation with Google Commerce Search customers about how these new features are transforming retail for the better.
Google Commerce Search 3.0: Driving user engagement and cross-channel coordination in retail
Wednesday, May 5, 2011
2:00 p.m. EDT / 11:00 a.m. PDT
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