In my role as columnist at Corporate Counsel magazine, I've been focusing on some of the recent, sensational legal news stories that have occupied public attention this summer, including those surrounding Dominique Strauss Kahn (here) and Rupert Murdoch's News Corporation phone hacking scandal (here). Why? Well, for one reason, they're more interesting than writing about patent disputes and employee benefit cases...and it is, after all, summer.
Beyond this, though, it has always been my belief that even the most sensational legal cases out there hold Litigation PR lessons for everyone. For one thing, most rules of effective message delivery are the same, whether you're facing a single wire service reporter in the back of a courtroom or a bank of cameras outside the courthouse door. In addition, the ebb-and-flow of media attention in even the most high-profile of cases tends to follow courtroom action in the same way it does in lower-profile legal dramas.
And while your patent or employee benefits case may not be of interest to The New York Times, if your customers primarily read Electrical Engineering Times, it doesn't matter. Similarly, if you're based in St. Petersburg, Florida, the Tampa Bay Business Journal may be just as important to you as The Wall Street Journal.
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