Orbitz Refuses To Bow To Media Matters' "Smear" Campaign Against Fox News

Orbitz, an advertisers on Fox has basically just told Media Matters where they could shove their "smear effort" against Fox News with their DropFox campaign attempting to force advertisers to stop advertising on Fox News Channel.

“We have a strict policy of tolerance and non-discrimination, and that means we don’t favor one political side over another. Tolerance is a two-way street. We’re going to advertise on conservative TV stations, liberal TV stations and — if there are any out there — unbiased news broadcasts.”--Orbitz spokesman Brian Hoyt told The Hollywood Reporter

Hoyt also states "We haven't bowed to any boycott in the past, and we won't bow to these types of smear campaigns in the future."

Advertisers make money by advertising in places where the most people will see the ads, that is how they make money.

Looking at the consistent ratings of Fox News over MSNBC, CNN and Headline News, doubling the viewership of MSNC, almost tripling the audience of CNN and over 4 times the viewers of HLN, it is a no-brainer that advertisers would stick with Fox News Channel.

Media Matters seems to forget that companies are in business to make money, not lose it.

Media Matters' political smear campaign DropFox is also targeting Netflix, Best Western, Priceline, Delta Airlines, Ocean Spray and Southwest Airlines.

Next time you need to travel, think about using Orbitz as a thank you for not allowing themselves to be forced into jumping into a political battle or smear campaign perpetuated by Media Matters..

You can also follow Orbitz on Twitter, like then Facebook or visit their blog.

.

Media Matters: 'Guerrilla Warfare And Sabotage' Aimed At Fox News

I am not sure whether to laugh at or feel extremely sorry for Media Matters, but I get this visual in my head of a little Toy Yorkie nipping at the heals of a Great Dane, knowing that the bigger dog won't even notice the tiny lil thing biting it's ankle but also knowing if the big one decided to pay attention it would literally crush the toy pup with one paw.

Bring. It. On.

The liberal group Media Matters has quietly transformed itself in preparation for what its founder, David Brock, described in an interview as an all-out campaign of “guerrilla warfare and sabotage” aimed at the Fox News Channel.

For years liberals and progressives have waged this war on Fox News and what has it gotten them?

As of April 2010, Fox had hit #1 for it's 100th consecutive month as the top cable news network. (Source, Huffington Post)

In primetime (8-11PM), Fox News averaged 1.92 million total viewers (485,000 A25-54) to take first place; MSNBC came in second with 785,000 total viewers (239,000 A25-54). CNN came in third in total viewers with 596,000, beating HLN's 512,000; in the A25-54 demo, however, HLN placed third with 166,000 to CNN's 148,000.

As of February 2011, Fox News reached the distinction of being on top for 9 years, beating out MSNBC and CNN combined.

As of March 2011, this month, Fox News is still leading the pack with over two times the viewership nightly as any other cable news channel. (Source, TV Newser)

In some views, the war between Media Matters and Fox is not, necessarily, bad for either side. Media Matters has transformed itself into a pillar of the progressive movement with its aggressive new brand of media campaigning. And the attacks cement Fox’s status on the right.

“Fox is happy about it — and it makes their position more vivid among their supporters,” said Paul Levinson, a media studies professor at Fordham University. “One way of keeping your core supporters happy is to be attacked by people your core supporters don’t like.”

Game On.

PS. With media Matters watching everything Fox News does, doesn't that mean even more viewers for Fox?

Win/Win for Fox News.

.