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Wednesday, September 29, 2010

Threaded email or not, now it’s your users’ choice in Gmail

We didn’t build Gmail to work like all the other email options out there. We launched with a full gigabyte of storage per person (now 25 GB for business users), lightning fast search, labels instead of folders, and newer improvements like Priority Inbox to help you cope better with lots of information. While most Gmail users find that these features save lots of time, naturally there are people who want to keep using email in more familiar ways. That’s why we launched alternatives like Microsoft Outlook® synchronization, native BlackBerry® integration and IMAP support. More choice helps people move to the cloud more quickly.

Conversation view is perhaps Gmail’s most hotly debated feature. Threading enthusiasts say they spend less mental energy drawing connections between related messages and that their inboxes are much less cluttered. On the other hand, email traditionalists like many former Outlook users think conversation view just complicates something that has worked for years. Russ Midford, Senior Information Systems Engineer at Sanmina-SCI, sums it up well. “I personally prefer threaded conversations, but as an administrator who still needs to support some long-time Outlook users on Gmail, the unthreaded option is like gold.”

We really hoped everyone would learn to love conversation view, but we came to realize that it’s just not right for some people. So today we’re introducing another valuable choice. Users who prefer a traditional inbox can toggle off conversation view to see email as individual messages in chronological order. Some actions commonly associated with unthreaded email can be accomplished with searches in Gmail, so check out our tips on advanced search operators.


Over the next few days, we’ll be rolling out conversation view settings to users in organizations with the “Enable pre-release features” option selected in the Google Apps control panel, and to individuals using Gmail.

Whichever side of the debate you’re on, we hope we’re continuously making Gmail more useful to you. For more information about migrating from common legacy solutions to Google Apps, see our resource pages for Microsoft® Exchange and Lotus Notes®, or contact our sales team.

Join the Google Apps team for a demonstration of this feature, a recap of recent Gmail innovations, and tools to help your school or business switch to Google Apps:
Wednesday, October 6th, 2010
10 a.m. PDT / 1 p.m. EDT / 6 p.m. GMT
On-demand webinar

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