With less than two months to go until the start of the race, Expedition Idaho has launched a new website that will serve as its online presence before, during, and after the event. The new site features the official ExpID blog, a complete roster of teams, an online store, as well as more information about the race itself.
The site was developed and built on the new Race Central platform that has been created by the creative minds behind Checkpoint Tracker. Race Central, which will be used for the first time Expedition Idaho, allows race directors and promotors to host live coverage of their events, on their own websites, while the race is underway. That includes GPS Tracking, Leader Boards, Course Maps, a live blog, and more. Previously, those features were all hosted on the Checkpoint Tracker servers, diverting traffic away from the race site, but now that traffic will stay focused on the event website, opening the door for better marketing opportunities.
Race Central isn't the only innovation that Checkpoint Tracker can deliver to race organizers either. The newly launched "Checkpoint Tracker Solutions" offers a turnkey solution for events that includes website design and hosting, content syndication, social media integration, e-mail marketing and more. In short, everything that a race director needs to run a successful event online. For more information on these options, send an e-mail to solutions@checkpointtracker.com.
In addition to launching the new website, Expedition Idaho has also taken the plunge into the world of social media. Race officials have created a Facebook page for the event, which can be found by clicking here, and have also launched the race's official Twitter feed. Get all your news on ExpID by following @ExpeditionIdaho.
As one of the major adventure racing events for the summer, anticipation for Expedition Idaho is running high. The race will take place from August 14th through the 21st in Coeur d'Alene and will feature coed teams of four competing across a course that is more than 500km (310 miles) in length and promises to have one of the best finishes in the history of the sport.
Stay tuned for more information soon!
No comments:
Post a Comment