The Green Magazine, a golfing publication by Vision Media and Communications, LLC, has a goal of capturing a growing yet untapped market of affluent multicultural subscribers consisting primarily of African-Americans, Hispanic-Americans and Asian-Americans. The cover stories focus on the lifestyles of accomplished personalities, well-known entertainers, sports celebrities, or leading business figures who share the readers' passion for golf. Sections include travel, business, finance, dining, and equipment highlights.
The Green Magazine represents the good life well lived by people of every color. They represent the move beyond the typical multicultural paradigm by uncompromisingly developing content and imagery that is reflective of the African-American, Hispanic and Asian markets. The editorial content unapologetically affirms the burgeoning presence of the affluent multicultural market and anticipates its growth. Their language sounds great. Bottom line: this is one of the most polished and graphically appealing magazines we have ever seen anywhere by anyone.
No comments:
Post a Comment