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Wednesday, December 31, 2008

HAPPY ANNIVERSARY EVE

5, 4, 3, 2, 1… Along with the new year, this evening we ring in the beginning of another momentous occasion. Yuengling will be celebrating its 180th Anniversary in 2009! That’s a significant achievement for our brewery. One that we’re very proud of. Everyone at Yuengling is appreciative of the continued support from our loyal consumers, retailers and wholesaler partners. You have all become a important part of our success and for that we thank each and every one of you.

Yuengling has been a family owned and operated business since 1829. Dick Yuengling, Jr. is the current President and Owner and is the great-great-grandson of our founder, David G. Yuengling. Under Dick’s leadership, we have become a prominent regional brewer, popular in the marketplace and widely recognized for the unique character in each of our seven beers.

Look for year-long programming efforts centered around our 180th Anniversary celebration! These will be showing up in stores and bars near you throughout 2009. We will be promoting the quality, heritage and traditions that have earned Yuengling the distinction of being America’s Oldest Brewery.

Tonight we have tremendous reason to celebrate – on the eve of a milestone anniversary year. So when you’re toasting to 2009, please take a moment to reflect on 180 years of Yuengling brewing excellence. Our wishes go out to everyone for a Happy New Year and much continued success! Please enjoy the night responsibly.

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