BOCK BEER

In celebration of our 180th Anniversary year, the marketplace will see one of the first seasonal offerings from the Yuengling Brewery in many years. Yuengling has produced a Bock Beer in its long and storied past, and we have now reinvented that product for limited release in 2009. The new brew is dark brown in color and offers exceptional flavor that lives up to the quality Yuengling drinkers have grown to expect.

The artwork coupled with this seasonal brew is a direct re-creation of Yuengling signage from 1941. The original piece is on display in the Pottsville gift shop museum along with other historic Bock labels, bottles, and small pieces of point of sale. Most of these materials are from the 1930’s, 40’s, and 50’s.

Yuengling Bock Beer will be offered in ½ barrels only, beginning in late February and lasting for approximately 8-10 weeks. Let’s all raise a pint of Yuengling Bock and celebrate the 180th Anniversary year!