Shortening sales cycles with SlideRocket and the Apps Marketplace

Editor’s Note: Rob Salvatore is CEO of Tongal, a cloud-based entertainment company. Tongal facilitates creativity in the cloud by crowdsourcing video content through Internet-based collaborations. The company marries its professional network of content creators to businesses that need video content. Tongal’s focus is on video advertising, music video, instructional video, and brand integrated short films. Customers include the New York Knicks and Kiva.org.

Our business is built on collaboration, and we wouldn’t be able to do this without the power of cloud computing. On average, each project at Tongal involves more than twenty separate contributors.

Thanks to Google Apps and SlideRocket – an integrated presentation app available on the Google Apps Marketplace – we’re no longer prisoners of desktop software and we're able to easily work across time zones and oceans.

Efficient & effective communications

For months we struggled with effective ways to share our high-definition video content. We’re dealing with very large files and it’s critical for us to exhibit and present our work online, not to mention the need to maintain the integrity and quality of the video. The combination of Google and SlideRocket made it possible for both us and our community to create, manage and share video files with a few simple clicks.

• When users submit video content to a Tongal collaboration, Google converts it ad hoc. So, we're free of heavy conversion software licensing agreements and only pay for what we use, when we use it.

• After the Tongal community and platform complete the video product, SlideRocket helps us show it off. We can easily embed the finished video product into our presentations without worrying about diminished video quality or file size.

SlideRocket has eliminated the need for us to burn videos and presentations to disks in order to send our content to customers and prospects. Plus, SlideRocket’s platform generates unique URLs for each presentation that we can immediately send to prospects via email without worrying about file size.

100% accurate, integrated information

Another benefit of working in the cloud is that we've linked our Google Docs and information from Google Analytics directly into our presentations, ensuring our slides are accurate and up-to-date every time the presentation is viewed. When we make a change to our Google Spreadsheet, that change is immediately reflected in our SlideRocket presentation. This saves us a lot of “busy work” updating our marketing presentations. As a start-up, every employee and each hour is important, and any application that saves us time and effort is invaluable.

Insight and analytics lead to shorter sales cycles

Not only did SlideRocket solve our technical issues, it also brought insight and intelligence about our customer’s behavior through the statistics and analytics that we would not be able to get with any other application. This has significantly shortened our sales cycle, and help us target our efforts.

For example, if one potential customer spends a lot of time on a slide about cost, we know that might be an issue for them. If another spends time on a slide that showcases a particular video, we know that their interest is truly piqued. If they spend no time at all – well, we can take a hint...

The viewership statistics and analytics that SlideRocket provides for each presentation have a direct effect on the success of our business. We’re gaining valuable insight into our customers’ experience with the content we’ve developed. Not to mention the fact that we can secure our presentations with password protection, especially if we’re dealing with sensitive content. SlideRocket is the only presentation solution out there that offers this kind of intelligence and control.

Posted by Chris Kelly, the Google Apps Partner team