50 Million And Growing: Why It’s Time For Businesses To Pay Attention to Hispanics

This editorial is telling businesses to use the talents and diversity that the Hispanic population can offer. It also tells the Hispanics to show the businesses what they can do. - - Donna Poisl

by Glenn Llopis

It’s official: the Census counts more than 50 million Hispanics in the US. This acknowledgment of the new prominence of Hispanics in the US brings with it a “to-do” for both the country and the Hispanics themselves:

To-Do #1: It’s time for the US to embrace diversity and get real about becoming a 21st century country.
To-Do #2: It’s time for Hispanics to stop believing themselves to be victims and embrace their leadership identity.
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